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The world's first offline shitstorm.

Little Big Change is not your typical diaper brand. It's a cool, loud and bold one. Saying more often yes than no to a crazy idea than most of us are used to, Little Big Change took a stand against discrimination, racism and ignorance once again. Writing headlines and firing against shitty politicians at the same time right before the election, was not only cool, but very satisfying.  


Creative Director: Franziska Krüger, Anne-Marie Brandner

Art Direction: Agnieszka Kalwak

Copywriter: Ilayda Erbas