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German rap and hip-hop culture glorifies speeding. More and more recklessly, rappers promote fast driving in their lyrics, bringing the German Autobahn spirit into the cities. They are idols for many young drivers who are responsible for most deadly car crashes in Germany.

With Share Now, in collaboration with JAM FM, one of the most popular Hip-Hop Radio Stations in Germany, we interrupted rap songs at the point when they glorified spreading, and let the families of victims of speeding address listeners directly. 


For this Case we won Silver at the Epica Awards in the category Radio Advertising.

Art Director: Lara Wellner

Copywriter: Ilayda Erbas

Click HERE to see the whole case & casefilm.

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