Empowered by Lightness
You may know Silhouette from the Matrix movies. The famous black shades are all Silhouette. All of their glasses are not only super premium but also super light. That's why Lara and I used this key factor for their new direction of communication and let everyone wearing Silhouette float.
More coming soon!
Creative Directors: Franziska Krüger, Anne-Marie Brandner
Art Director: Lara Wellner
Copywriter: Ilayda Erbas